Transforming prime homes in Madrid: the story behind Sophiq Properties

Foreign investment in Spain is not limited to the acquisition of properties.

Buying a home is one of the most important decisions in life.

In the first half of 2025, an exploratory measure promoted by certain sectors of the Government, set off alarm bells among the media and part of the real estate sector: a supposed 100% tax on the purchase of housing by foreigners.

Luxury is no longer just design and location: it is a global engine that moves economies, transforms neighborhoods and sets trends. Premium housing is growing at full speed in major international markets and its impact is profound and visible.

Madrid is at the epicenter of a heated debate: the regulation of tourist flats. With the rise of platforms such as Airbnb, the city has seen its historic neighborhoods transformed, and the City Council has decided to take action on the matter.

The Spanish real estate market continues to arouse the interest of international buyers. During the second half of 2024, free housing purchases made by foreigners grew by 10.3% compared to the same period of the previous year, reaching a total of 69,690 transactions, according to the latest data published by the College of Registrars.

In a context of economic transformation and demographic changes in Europe, Spain is consolidating itself as one of the most dynamic and resilient economies on the continent. According to JP Morgan, one of the key factors behind this performance is its ability to attract and take advantage of Latin American talent, an aspect that has gone unnoticed in many traditional analyses.

At Sophiq Properties, we are excited to announce our strategic alliance with iRealty, an agreement that marks a milestone in the proptech and real estate sector.

Sustained Growth and European Leadership

2024 has been an extraordinary journey and 2025 promises to be a year full of challenges and opportunities.

The Spanish Real Estate Market: Challenges and Opportunities

We joined forces and managed to raise 75,000€ for those who need it most

We propose an approach that goes beyond following design trends, focusing on the principles that bring character to each project: the historical context and the identity of each building. We create unique spaces that connect with the history of the place and its evolution.

Technology has significantly transformed the real estate sector in recent years, improving efficiency, accessibility and personalization at every stage of the property buying and selling process.

The real estate investment landscape in 2024 presents interesting opportunities for those seeking to make their assets profitable in the market. In this article, we'll explain why this might be a good time to consider investing in housing.

At Sophia, we don't just sell properties; we offer unique experiences. With prices ranging from one million to six million euros, each figure reflects the privileged location, architectural uniqueness and specific details that make each home a masterpiece.

In the fascinating real estate universe of Madrid, the segment of classic estates in prime areas of the city has experienced a remarkable revival in recent years. These properties, steeped in history and elegance, not only offer a refuge from urban bustle, but also represent an attractive investment in a market that merges the classic with the contemporary.

Discover how Sophiq revolutionizes real estate investments with its “High Tech, High Touch” philosophy, using technology to offer ultra-personalized services.

Last Thursday we presented to journalists and media the story and vision of Sophiq Properties in one of our apartments under renovation, located on the prestigious Alcalá street.

As prime homes have topped the wish lists of buyers and investors, the price increase has been notable. However, stating that the ceiling has been reached requires careful consideration of multifaceted factors, from supply and demand to global economic trends.

In the competitive European real estate scene, Madrid has emerged as the epicenter of the boom in investment in luxury properties. The Spanish capital has established itself as the preferred destination for prime investors at an international level, with a luxury residential market that closed 2023 with an impressive increase of 5.5%. The projections for next year are equally optimistic, anticipating an additional growth of 5%.

Why buying in the Salamanca district is a long-term investment