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Sophiq Properties and iRealty: an alliance to transform the real estate sector

Guerson Meyer
31
.
01
.
2025
By
Guerson Meyer
Co-Founder & Technology Director
Sophiq Properties and iRealty: an alliance to transform the real estate sector

At Sophiq Properties, we are excited to announce our strategic alliance with iRealty, an agreement that marks a milestone in the proptech and real estate sector.

A Shared Commitment to Innovation

This collaboration combines our extensive experience in the real estate market with iRealty's advanced technology, with the objective of revolutionizing the daily operations of professionals in the sector. Together, we seek to set new standards in efficiency, profitability and digitalization.

At iRealty, its mission is to boost the growth of Sophiq Properties through advanced technological tools that double its turnover compared to the previous year. This ambitious objective will be achieved through the implementation of solutions based on Big Data and artificial intelligence, designed to detect investment opportunities, optimize processes and improve strategic decision-making in real time.

Why is this alliance a turning point?

In a sector as dynamic as real estate, adaptability and innovation are essential to stay ahead of the curve. This alliance represents a fundamental transformation, since it integrates market knowledge with state-of-the-art technology to redefine the way in which real estate transactions are analyzed, managed and executed.

Shared objectives: Two leading companies join forces to make a significant impact on the industry, establishing a business model based on innovation and digital efficiency.

Complementary experience:

  • Sophia Properties: In-depth knowledge of the Madrid real estate market, with a history of successful investments and a strategic vision aimed at sustainable growth.
  • iRealty: A highly qualified technology team specializing in artificial intelligence, data analysis and process automation, with the capacity to transform the sector from an innovative perspective.

The Big Data Revolution in Real Estate

Access to and correct interpretation of data have become fundamental tools for successful real estate investment. Thanks to this alliance, Sophiq Properties and iRealty combine their capabilities to position themselves as references in data analysis and processing, allowing us to anticipate market trends, detect strategic opportunities and optimize investments more efficiently.

Artificial Intelligence: Redefining the Real Estate Industry

Our first major initiative will be the implementation of AI-based solutions, designed to transform the way in which properties are analyzed and managed. These tools will allow for better customer segmentation, greater accuracy in the valuation of properties and a more agile and effective marketing process.

We are convinced that together we will build an innovative future for the industry, where technology and experience come together to create new opportunities.

The future of real estate starts here.

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