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SQ Intelligence

The growth of the residential and luxury segment

Rogelio Lopez
08
.
07
.
2025
By
Rogelio Lopez
Co-Founder & General Director
The growth of the residential and luxury segment

Luxury is no longer just design and location: it is a global engine that moves economies, transforms neighborhoods and sets trends. Premium housing is growing at full speed in major international markets and its impact is profound and visible.

Luxury that drives the global economy

Every prime residential development creates economic opportunities at all levels: from architects and designers to investment specialists and local artisans. It attracts foreign capital, encourages international investment and converts to markets such as Spain, France, and the United States. The US, Dubai or Switzerland are at the epicenters of high-end real estate.

Cities and neighborhoods that are being transformed

Where luxury lands, neighborhoods are revitalized. In Madrid, areas such as Salamanca District, Chamberi, Retreat or Chamartín they concentrate much of the most exclusive offer, boosting quality of life and real estate value. La Moraleja, in the suburbs, continues to break records for price and exclusivity.

In Barcelona, they stand out Pedralbes, Sarrià-Sant Gervasi and Dreta de l'Eixample, all of them with an international profile and iconic architecture. And if we look further, the Golden Mile and the Zagaleta in Marbella these are clear examples of premium coastal destinations with strong growth, where luxury housing has experienced value increases of more than 100% in some cases and in a very few years.

These areas not only offer returns to investors: they are poles of global attraction for quality of life, architecture and services.

Innovation and sustainability: the new keys to luxury

Today, luxury is synonymous with technology, energy efficiency and personalization. Buyers are looking for spacious, connected, sustainable homes adapted to their lifestyle, from home offices to private gardens. Second homes in natural destinations are gaining weight after the pandemic.

We are no longer just talking about traditional investors: new profiles, especially from emerging economies, are looking for quality of life, security and profitability. Madrid, London, Paris, Dubai and Miami are key destinations.

In Sophia Properties we create homes that not only stand out for their design, but also for elevating the lifestyle of those who live in them. We are committed to a vision where sustainability, technology and architecture coexist to transform real estate luxury in Madrid and put it on the global map.

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