Desde la implementación de herramientas digitales hasta el uso de la inteligencia artificial (IA), el mercado inmobiliario se ha adaptado rápidamente a las nuevas innovaciones tecnológicas, ofreciendo una experiencia más fluida y personalizada para los usuarios.
En este sentido, Sophiq tampoco se ha quedado atrás y se ha posicionado como una de las empresas más vanguardistas en términos de IA y realidad virtual (VR), una tecnología que va más allá de los tours virtuales tradicionales. Gracias a la combinación de nuestra filosofía High Tech, High Touch, hemos transformado la forma en la que nuestros clientes pueden visualizar su futura vivienda y en la búsqueda de las mismas.
Innovation at the service of personalization
Imagine being able to be in a property that is still under construction or even demolished, and, using Apple Vision Pro, visualizing in detail every corner of the design that our collaborators have designed. With the most advanced virtual reality, our clients not only explore a space, but they experience it in advance, with the possibility of experiencing what it would be like to live in their future home-
This experience, which we have called “Unreal”, allows buyers to immerse themselves in the design of their new home before it physically exists, helping to make informed and safe decisions about their investment. Technology, in this way, not only brings dreams closer to reality, but also facilitates communication between the client and the design that adapts to their expectations and needs.
Big Data and Predictive Analysis
In addition to virtual reality, at Sophiq we also focus on the analysis of large volumes of data to optimize our processes. The use of big data makes it possible to identify market trends, evaluate property prices at scale and predict consumer behavior, while predictive analysis helps real estate agents to provide more accurate recommendations and to anticipate the needs of their clients.
The Personalization Revolution in Prime Home Investments
At Sophiq, our philosophy of combining high technology with a human touch is reflected in all our services. Our technology is based on the historical analysis of advertisements, purchase-sales and external data related to all transactions that occurred in our areas to give us a 360º view of which are the best properties to buy and what is most in demand by the client. The “expertise” and “know-how” acquired by Sophiq Properties over the years allows us to see the use of new technologies at Real State from a more practical and business-focused angle.
For example, we use AI in an advanced way in key areas such as the intelligent detection of properties, analysis of key variables that explain the purchase and sale of a transaction, and through internal technology development, our agents do not waste their time on management tasks, focusing solely on the exhaustive analysis of opportunities. In the future, we plan to develop our own algorithm that will allow us to dynamically evaluate products on a large scale and continue to improve the capture of information in real time, to keep our database always updated and offer an unparalleled user experience.
Thanks to this combination of advanced technology and a personalized approach, at Sophiq we continue to lead the prime property market.
If you are interested in discovering how artificial intelligence and virtual reality can transform your real estate experience, we invite you to contact us for an experience that goes beyond the conventional.
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