The people behind every home
We are the people who select, buy and sell Sophiq's homes, from Madrid and for Madrid and the Costa del Sol. We are organised into five areas: leadership, acquisitions and sales, data and technology, finance and marketing. When you buy one of our homes, you talk to us directly.
- Years in prime Madrid
- More than 11
- Transactions sold and completed
- More than 100
- In real estate transactions
- More than €180M
Leadership
They founded Sophiq and run it.
Rogelio Lopez
Co-founder and Chief Executive Officer
Before Sophiq he co-founded a manufacturing company in Mexico and was Vice President of Strategy at Euronet Worldwide and Global Head of Sales and Marketing at Ria Money Transfer.
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Guerson Meyer
Co-founder and Chief Technology Officer
More than fifteen years across sales and technology at Allianz and Siemens, with spells in Silicon Valley and New York. He is a mentor at IE Venture Lab.
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Roberto Garcia
Co-founder and Chief Operating Officer
He runs Sophiq's operations. He comes from twenty years at Industrias DEMAV, with a career focused on process optimisation and team leadership.
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Acquisitions and sales
They select the homes we buy, follow them through to sale and support whoever buys them. This is the team you will talk to most.
Fran Serrano
Senior acquisitions and sales specialist
He assesses and selects the homes we buy and follows each project from acquisition to handover. He brings more than fifteen years of experience and a long track record in negotiation in the prime segment.
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Pablo Díaz
Senior acquisitions and sales specialist
More than fifteen years across real estate and construction. He spent five of them sourcing prime properties in Madrid, and before that worked on the technical side of civil engineering at SACYR and ASCAN.
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Vanessa Constantino
Senior acquisitions and sales specialist
Law graduate specialising in the legal and commercial side of high-value property transactions in Madrid. She sees every sale through from start to finish.
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Tim Sturhoofd
Acquisitions and sales specialist
He advised international clients on buying and selling prime properties in Madrid, after a spell in real estate consultancy and another in the automotive sector at Ames Europe.
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Santi Arango
Acquisitions and sales specialist
He analyses Madrid's prime residential market to spot the homes that are worth it. Double degree in International Business and International Relations from Schiller International University.
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Data and technology
They develop Sophiq OS, our own technology for spotting the homes that are worth it. This is the team that drives our productivity and effectiveness.
Luis Martínez de Carvajal
Head of Data
He leads Sophiq's data strategy. More than seven years in analytics and data science at Klarna and Cisco, building machine learning models for decision-making.
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Juan Pablo Carbonell
Data operations analyst
Business administration graduate specialising in data analysis, with experience in banking, construction, logistics and technology. He focuses on using data to make informed decisions.
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Finance
They handle the financial, accounting and tax side of every transaction.
Alma Diana Silva
Head of Finance and Accounting
More than ten years in financial strategy, accounting and tax in Spain and Paraguay, with spells at Velasco Abogados and Grupo Taberner.
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Eduardo Antonio Muriedas
Head of Administration and Accounting
He looks after Sophiq's accounting, taxes and tax obligations. More than eight years in accounting and finance, including a spell in the real estate sector.
Marketing
They tell the story of what we do and what we sell.
Lara Ciordia
Head of Marketing
More than seven years in brand growth and digital marketing. She previously led growth, payments and CRM campaigns at Samsung Electronics, with spells at Roche and Heineken.
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Marcel Valencia
Brand Lead
Graphic designer with six years of experience. He makes sure every image, colour and typeface at Sophiq carries a message and an intention.
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The architects we work with
They are not on our staff, but they are part of most of our projects. If you decide to renovate with us, they are the ones who design your home with you.
Sofia Oliva Gorria
Architect · Founder of SO Arquitectura
Her studio works with Sophiq on most of its projects. Minimalist, sustainable architecture and interior design, with natural materials, many of them locally sourced.
José Lora González
Architect · Co-founder of Forma Prima
He works with Sophiq on many of its projects. He previously worked at estudio Herreros, in Madrid, and at Miguel Concha Arquitectura.
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Gabriela Hidalgo
Architect and interior designer
Architecture graduate from the University of Navarra, with projects in Madrid, Paris, Ecuador and Mexico. She develops functional solutions designed around each client and their context.
Ivan Garcia
Project manager
And those who are not on this page
Behind every home there are more people than the ones above.
We work with an ecosystem of vetted partners: lawyers, administrative agents, tax advisers, engineers, interior designers and builders. They are not suppliers we look for with each purchase: they are the same people every time, working to our standards.
Frequently asked questions
Sophiq began as a prime real estate investment firm, founded by Roberto, Guerson and Rogelio, three Mexican engineers. Today it is a team of more than 15 people in Madrid who take care of each home's entire journey: finding it with our own technology, buying it, telling its story and supporting whoever buys it.
Sophiq uses Sophiq OS, its own technology that cross-references data on buildings, areas and prices in Madrid and on the Costa del Sol to spot the homes that are worth it. The final purchase decision is always made by a person on the acquisitions team, after visiting the home.
Talk to the person who knows your area
Tell us what home you are looking for and where, and we will put you in touch with the person on the team who knows those homes best. If we don't have one that suits you, we will help you find it.
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